Two builders, betting on themselves.
In November 2022, with the market at its coldest, we started building an energy drink brand. Web3 people said it couldn't be done. Beverage people said it shouldn't. We kept showing up.
Co-Founder
Lawrence Appiah "LA The Bad Guy"
Product, operations, and business development. Turning the vision into a real drink on a real shelf, from formulation to distribution.
Co-Founder
Brandon Hennington "Henny"
Brand, community, and the public voice of NFT Energy. Building the Wabbit universe since day one.
How the story goes.
| Chapter | The beat |
|---|---|
| The Bet | November 2022. Two builders start an energy drink brand into the teeth of the bear market. |
| The Proof | A real drink. Real cans. Real revenue. Web3 with something you can hold cold in your hand. |
| The Ecosystem | 2,500 Wabbits, the Wabbit Hole, quests, the Vault, the Arcade, utility that actually shipped. |
| The Holders | Holders stake, earn, flex, and give input. Diamond Ears at the top. The community helps shape what the product becomes. |
| The Invitation | Scan the can, earn rewards for drinking. Maybe someone's first step into web3, made effortless. |
It started as two builders betting on themselves. It's becoming Proof of Grind.
Participation over passive consumption.
Most brands rent your loyalty with ads. Wabbit holders own their collectible, help shape flavors and can art, stake it, and show up for the community. Wabbits are community collectibles and memberships, not equity or investments. Collaboration over competition, discipline over motivation, and receipts over promises.